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Posts Tagged ‘Web 2.0’

Our clients, and most people we’ve met and talks and events recently, have asked the same question: Is social media appropriate for business-to-business marketing? Unequivocally, the answer is YES.

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Web 2.0 is now part of the fabric of communications; yet sceptics still see it as nothing more than ‘buzzword bingo’. Andy Davies of True Clarity spoke about the business potential of Web 2.0 at a recent meeting of my local LinkedIn marketing group. His talk was so good I’m going to pilfer from his [...]

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A number of enterprise agencies are embracing Web 2.0. What is web 2.0? It is the online phenomenon with a shifting definition. Some of its ingredients are:

web-based communities such as social-networking sites like myspace and facebook
an open collaboration and sharing between users
a collection of web tools, probably developed independently, which have come together to allow [...]

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