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Posts Tagged ‘networking’

When starting a business it is difficult to put aside an amount for marketing and it’s hard to justify how much should be spent.

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If you are an organiser who has recently switched your event booking and payment process from offline to online, then you’ll know that sometimes it takes a little getting used to – both for you and for your attendees. At first organisers can be a little tentative and reluctant to becoming exclusively online.

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It was with interest that I read Andy Lopata’s blog a couple of weeks ago (13th August 2009, full article here: http://www.networkingandreferrals.blogspot.com/) His first point is his pet hate of the use of the question “what do you do?” Well I’m very sorry, but after my experiences over the last couple of networking events I think this is actually one of the most useful questions you can ask! Let me explain why.

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What’s the difference between networking and marketing? Not that much. As a start-up business, you are unlikely to have the funds to pay for an advertising campaign or other publicity. The main burden of letting people know that you are open for business falls on you. Thus, you need to overcome any shyness or reservations you may have about marketing your business.

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Ten low/zero cost steps to make your business shine

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Over on the Marketing Donut we are always keen to impress upon small business users to make the most of Twitter in their efforts to engage with their customer base. For a start-up or someone thinking of starting-up we would advise that you use Twitter to your great advantage also.
Once you are established as a [...]

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I was interested to read a piece in HSBC’s Business matters newsletter this week about networking. Quite rightly it set out the different ways of formal networking: events, organisations (such as Chambers) and of course the e-world with its various different takes on networking.
But for me, the most important thing is to talk to people about [...]

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