When starting a business it is difficult to put aside an amount for marketing and it’s hard to justify how much should be spent.
Posts Tagged ‘Marketing’
Advertising your business on a low budget
Posted in Advice for your business, Life as an SME, tagged blog, facebook, Links, Marketing, money, networking, press release on 10 March, 2010 | Leave a Comment »
Good design sells. Fact.
Posted in Advice for your business, Sales and Marketing, tagged branding, customer service, image, logo, Marketing, reputation on 3 March, 2010 | 3 Comments »
If you are starting out in the big world of running your own business, yes it’s scary, but also very exciting. One thing that we have come across is a number of people setting up their business who don’t invest time and effort into their logo, branding and marketing material. That may be business cards, letterheads, leaflets and even a website.
Five reasons you shouldn’t design your own logo
Posted in Advice for your business, Life as an SME, Sales and Marketing, tagged brand, corporate identity, design, logo, Marketing on 18 February, 2010 | 6 Comments »
I feel very qualified to write this post at the moment. As the owner of a brand and marketing agency, I work with a lot of small business owners who are missing opportunities because their logo (and brand image as a whole) isn’t sending out the right signals.
Notes from a ‘board meeting’ (9/2/2010)
Posted in Advice for your business, Life as an SME, tagged Finance, manager, Marketing on 12 February, 2010 | 1 Comment »
Ross (manager): “Welcome everyone, I trust you’re well. Item one: whether to invest in a company branded doormat.”
Business owners’ three biggest PR blunders
Posted in Sales and Marketing, tagged audience, business, Direct Mail, journalist, Marketing, PR, press release on 1 February, 2010 | 5 Comments »
While I was a journalist, I saw many business owners make the same three basic PR mistakes time and time again. When it comes to trying to secure free publicity for your new business, the following mistakes should be avoided…
Start your new business efficiently
Posted in Advice for your business, Business Plan, Marketing, tagged business goals, costs, Marketing, opportunities, strengths, target market, word of mouth on 18 December, 2009 | 3 Comments »
Far too often, new businesses take a scattergun approach to marketing. They spend a huge amount of time and focus on marketing – which is correct – but there is no cohesive strategy, plan or thinking. So what happens is, 80 per cent of their marketing efforts results in little or no return.
Do your competitors make you nervous?
Posted in Marketing, Sales and Marketing, Uncategorized, tagged branding, Fiona Humberstone, Guildford printing.com, Marketing on 20 November, 2009 | Leave a Comment »
How confident are you in the strength of your brand? Do you find yourself nervously checking your competitors’ websites to see what they’re up to, only to find your heart sinking at their latest marketing campaign?
Perfect business plans
Posted in Advice for your business, Business Plan, tagged Business Plan, Finance, Marketing, startup on 6 November, 2009 | 1 Comment »
If you have an idea for a business and want to progress it, you are probably thinking in earnest about your business plan. If you are looking for outside finance, you are no doubt keen that the business plan will be a great marketing tool for your idea to banks or other investors.
