Some time ago I blogged about how a failing local Fitness Club had been taken over and turned around by a new, enthusiastic management team.
18 months down the line and I am happy to report that the club is still going from strength to strength. Indeed, it is so popular that it’s restricting new memberships.
The secret? Customer service and attention to detail. It is honestly that simple.
It is not the best appointed fitness club in the world, there’s no pool or sauna. Perhaps that’s why it doesn’t attract poseurs.
The staff all know you by name, offer sensible advice and tips, and help you get the most out of a short trip to the gym.
I know some people use their gym as a social activity. But for me, I just want to concentrate on the fitness while I’m there, so it suits me. I get enough socialising down the pub, thanks!
I wish I could link you to their website… but they don’t have one. Which, if you think about it, only strengthens the case for good old-fashioned word of mouth. They have built the business on referrals. Power to them.
